I flew to Vegas and NYC This Week—Here's What I Learned ✈️
Hey Income Flippers,
This week was a whirlwind—and one of the most eye-opening weeks I’ve had in a long time.
Las Vegas, Nevada + New York City
I started in Vegas, where I spent two days at Alex Hormozi's HQ for a private workshop. From there, I flew straight to New York City for a mastermind with Chris Suarez, Co-CEO of PLACE.
Here’s what I learned—and how I’m taking action.
The Business I’m Really In
At Alex’s office, we broke down LTV (Lifetime Value) and CAC (Customer Acquisition Cost)—but not just for clients.
We dug into two types of LTV:
The LTV of the clients we serve (the buyers, sellers, and investors).
The LTV of the agents who serve those clients.
Guess what shocked me?
The agent LTV was 10X greater than the client LTV.
Let that sink in.
It completely reframed how I see our business.
The real constraint in our growth isn’t just more leads or more listings—it’s our ability to recruit, develop, and lead amazing people.
So I came to a new realization: I’m not just in the real estate business. I'm in the talent development business.
Our growth is directly tied to my leadership capacity and our ability to attract people aligned with our mission.
This week, I’m shifting gears. I’m building a lead generation system—not for deals—but for people.
NYC Mastermind: Scaling the Right Way
After Vegas, I landed in NYC for a private mastermind with Chris Suarez, one of the sharpest minds in real estate.
Chris is building something big at PLACE. But what impressed me most?
He’s stepping back into production—not because he has to, but because he wants to feel the market again and pressure-test the systems he’s built.
We jammed on how to scale high-performance real estate teams and how to structure a Platform Holding Company the right way.
He also shared one of the best recruiting frameworks I’ve ever heard:
The 3 B’s Framework for Recruiting and Sales
Belief – Help them believe the opportunity is real and that you have the solution.
Better Way – Show how your system is the superior path to their goals.
Belonging – Create a sense of community and shared identity.
This applies to recruiting, sales, and building community.
People don’t just buy systems. They buy into belief, a better path, and a tribe.
Agent Growth Truths (and Traps)
Chris and I also talked about the biggest mistakes teams make when onboarding agents:
Don’t drown people in training. Get them into production fast. Match the system to their primary pain point (e.g. internet leads, open houses).
Set realistic expectations—it might take 6–7 months to get fully ramped.
Create early wins (within 60–90 days) to build momentum. Use hands-on training and ride-alongs to speed up confidence.
Bottom line?
Success is personal. Growth is hands-on. Leadership is earned.
Action I’m Taking This Week
Building our people lead gen engine.
Mapping out our belief >better way > belonging path for every person in our ecosystem
Doubling down on hands-on development over top-down training
Final Thought
We’re all running around looking for more deals.
But the real leverage?
Find the people. Build the people. Scale with the people.
Next week, I’ll share the tactical steps I’m taking to implement what I’ve learned.
Until then—keep flipping your income, and remember: we’re not just building businesses—we’re building movements.
To your freedom,
Rob
P.S. What lessons have you learned recently? Let me know!
P.P.S. If you're just getting started on your income flip journey, grab your copy of my "Create Your Freedom Vision" worksheet. It will help you visualize what freedom means to you.
