500 Bricks That Build a Business That Lasts 🧱

Hey Income Flippers,

I wrote this from a quiet café in Madrid while enjoying a short break with family and reflecting on what had really been moving the needle in our business.

That morning, I sent the following message to my team—because sometimes, we all need to revisit the basics.

“Do you have 500 bricks in your database?”

Here’s what I mean by bricks:

1. Full Name

2. Phone Number

3. Email Address

4. Home Address

5. 36-Touch Tag (so our marketing team can send 2 emails/month)

6. Monthly Market Report

7. Connected on Social (just added this one)

When you have 500 bricks, your life changes. Business starts to come to you. You stop chasing. You stop guessing. Most agents are looking for the next silver bullet, but this is the foundation.

📌 If you’re just starting, this is the first machine you build.
📌 If you’re a leader, your #1 coaching focus should be helping your agents build theirs.

This is the lowest-hanging fruit in your business. It’s not flashy, but it works.

And once you hit 500?

Shift your focus to your Top 100—your raving fans.

These are the people who send you multiple deals per year. They trust you. They promote you. They are your built-in salesforce.

100 raving fans = the ultimate flywheel

Imagine 100 people out there selling for you—every day. There’s a lot of noise in this business. But what matters hasn’t changed.

Build your database. Nurture your people. Create raving fans.

The rest takes care of itself.

Rob

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P.S. The conversation doesn’t stop here. Join the GRID Facebook community and be part of something bigger.

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